RAA Travel Campaign
- Email Marketing
Roles: Art Direction, Design, Artwork
Agency: Wunderman
Year: 2014
RAA (Royal Automobile Association, South Australia) not only assist you when you've broken down on the side of the road, but are now also there for you when you're looking for your next holiday destination.
To generate awareness around this new offering we created a direct marketing campaign for both digital and print. The audience was broken down into four segments with content and design tailored to suit each.
